Applicants is a term used by estate agents to mean all potential buyers. As prospective buyers are not technically customers that sort of expression can be misleading. We sell homes on behalf of the present owners so they would more correctly be called our customers.
Applicants should be distinguished from the sellers who are sometimes called vendors though that is now an old fashioned term, not even used by solicitors! The sellers are our clients. We represent them and offer the property for sale on their behalf – charging them a commission fee when we are successful. In normal circumstances we do not make any charge to applicants for keeping them aware of property for sale, or for helping them buy a suitable home.
course you could retain an agent to help you find a property and to negotiate
on your behalf. This service can be useful for those who have busy lives and would
appreciate expert assistance. See Buyer’s Agents below and please ring if
you would like us to suggest a local firm offering this specialist service.